the warren harding error

Describe how Warren Harding rose through the Republican Party to become President in 1920. Warren Harding rose through by being pushed by others. One of the reasons that he rose was because people thought that he looked like he could fit in politics. “Once, at a banquet, a supporter cried out, ‘why, the son of a bitch looks like a senator,’” people believed that he looked like a politician even though he was not that intelligent. He was noticed at a republican convention because the people wanted someone that they could all agree upon. So they elected him as their candidate.

Why does the author believe that people were in error in promoting Harding to higher office? The author thinks that people were in error in electing Harding to a higher office because they had associated his looks with certain characteristics. People thought that since Harding was a tall, distinguished man, they assumed that he was a brave, leader because of his qualities.

What was the point of the “Implicit Association Test (IAT)?” the point of the IAT is to prove that people associate certain word with certain characteristics. Since people are raised to associate words with characteristics.

What are the advantages to completing the IAT on computer? Why does Gladwell believe the IAT has become “so popular in recent years?” An advantage of taking the IAT on a computer is that it measures results down to one millisecond, which aids in scoring. It has become popular in recent years is because its measuring is not subtle. It is used to see if the test taker can come to a conclusion between the differences in word association.

Why, according to Gladwell, did he become mortified upon completion of the first part of the IAT test on race? What occurred on the second part of the IAT test? Gladwell was mortified upon completion of the first part if the IAT because he had a difficult time pairing good words with the category of African Americans. This mortified him so because this meant that he had an association of being pro white. Even though he claimed to have equal views of all races.

Did it make any difference how many times Gladwell took the test? What does the author believe is the reason for our answers on the IAT (i.e. what does the IAT measure)? It did not make a difference how many times Gladwell took the test; he still had the same difficulty each time. Gladwell believes that the answers on the IAT are influenced by out subconscious attitude.

If Gladwell is correct, that your unconscious acts as a computer that “crunches all the data” from our lives and “it forms an opinion”; would you consider this to your true self? Please explain your answer. I would not consider this to be your true self. I think that it would your true self if you were to accept the data that is presented to you. Also, if the data that you received from your life were false and you knew this, then your subconscious would not record this.

Does Gladwell feel that it matters if one has a “strongly pro-white pattern of associations? Gladwell feels that doesn’t matter is one person has a pro white pattern of associations because it is a subconscious opinion that seems to manifest into everything that a person perceives.

How does the Warren Harding error impact the business world? The warren Harding error affects the business world because the majority of business CEOs are tall white men. The stereotype of these men are that they are natural leaders because they look like the role of a leader.

How does Bob Golomb’s strategy defeat the Warren Harding error? Bob Golomb’s strategy is to treat every customer that walks into his car dealership as having the same chance of buying a car. His strategy relies on not judging the likelihood of a customer to buy a car based on his outward appearance.

What were the results of the Ayres study? What does Gladwell believe to be the explanation for these results? Ayres’ study showed that women and minorities were more stereotyped to be easier to “lay-down” to a bargain instead of bargaining for it. This type of thinking has been imbedded in our unconscious and therefore influences the initial reaction to another person.

How does Gladwell believe you can change your score on the race IAT? How, according to Gladwell, can we apply this rule to our everyday lives? Do you agree? Gladwell suggests that the score on the race IAT can be changed by associating blacks with positive attributes and by reading about positive black figures like Martin Luther King jr. or Collin Powell. We can apply this rule to our everyday lives by exposing ourselves more to minorities and some positive attributes to them. I agree with this rule because the reason that some people develop these unconscious opinions is because they lack exposure to what they are assuming about.